Uber & Careem: Privacy Improvement Project Across Regional Markets
Client Challenge
Overlapping regional regulations meant rider and driver data was handled inconsistently across markets, creating both compliance exposure and duplicated engineering effort.
Our Solution
We audited every data touchpoint across both platforms, defined a shared consent and retention model, and rolled out privacy-first defaults with clear in-app disclosures that did not add steps to the booking flow.
Results
- Unified consent model across all regional markets
- Zero measurable drop in booking conversion
- Audit-ready data retention documented end to end