Google Ads
Search and Performance Max campaigns engineered for qualified leads — not vanity clicks. We build the account structure, creative and bidding so your budget compounds into pipeline.
View service
LinkedIn Ads
Put your offer in front of the people who buy
Account-based LinkedIn campaigns that reach decision-makers by title, company and industry — with offers sharp enough to start real sales conversations.
2×
more qualified B2B meetings
3
clear delivery stages
6
outcomes we target
What you get
LinkedIn Ads that actually moves the needle
Reach decision makers by job title, company size and industry. Our LinkedIn campaigns pair account-based targeting with high-intent offers to fill your pipeline with qualified B2B leads.
LinkedIn is expensive when you target vaguely and cheap when you buy conversations with the right titles. We build ABM-style campaigns around offers busy decision-makers actually want.
- Meetings with decision-makers
- Lower wasted spend on wrong titles
- Content that builds category authority
- Sales-ready lead handoff
- Account lists aligned to real ICP priority
- Pipeline reporting sales and marketing both trust
BFG Marketing
LinkedIn Ads
Why this service matters
No other platform lets you reach buyers by job title, seniority, company size, and industry with the same precision. That’s why LinkedIn remains the default for serious B2B pipeline — if you treat it like account-based media, not consumer social.
Cost per lead will always look higher than Meta. The question is cost per qualified meeting and opportunity. We optimise for those downstream metrics so finance and sales stay aligned with marketing.
Our campaigns pair sharp offers (audits, demos, executive briefs) with messaging that sounds like a peer, not a billboard — then sync every lead into CRM with source and context intact.
ABM works when sales and marketing share the same account list. We build campaigns around that list so spend follows revenue priority, not vanity reach.
Creative on LinkedIn should feel like useful content from a credible peer — proof, insight, and a clear next step — not a consumer-style interruption.
Every lead arrives with context: which offer, which persona, which account tier — so follow-up starts intelligent, not cold.
Challenges we solve
What holds LinkedIn Ads back — and how we fix it
B2B ads fail when CPL looks fine but meetings never show.
LinkedIn Ads
Problems we fix first
- 01
Wrong titles, right spend
Broad seniorities and soft job functions fill forms with people who can’t buy — inflating vanity CPL while sales ignores the queue.
- 02
Weak offer exchange
Generic ebooks don’t move executives. Without a sharp value exchange, cost per meeting explodes and LinkedIn gets blamed unfairly.
- 03
Sales handoff gaps
Leads sit in LinkedIn Campaign Manager or a spreadsheet. By the time sales calls, intent has cooled and attribution is fuzzy.
- 04
One creative forever
A single sponsored post runs for months. Decision-makers scroll past. Frequency rises; curiosity dies.
- 05
No account focus
Spray-and-pray targeting across an entire industry instead of prioritising the accounts that match your ICP and pipeline goals.
Our approach
The LinkedIn Ads system we install
ABM discipline applied to LinkedIn paid media.
01
ICP & account lists first
We define who can buy, then build audiences from titles, companies, and signals — not vague interest buckets.
02
Offers executives will trade time for
Audits, teardown calls, benchmarks, and demos designed for busy buyers — not fluff downloads.
03
Message match end to end
Ad copy, creative, and landing or lead-gen forms speak the same pain language your sales team uses on calls.
04
Pipeline feedback loop
Meeting quality and opportunity data refine audiences and creative. CPL is a checkpoint, not the finish line.
Why it works
Built for results, not busywork
Every engagement is structured around clarity, speed and measurable outcomes for LinkedIn Ads.
01
ABM-grade targeting
Job title, seniority, company size and industry filters so spend hits buyers, not browsers.
02
High-intent offers
Lead magnets, demos and audits designed for busy executives — not generic downloads.
03
Message match
Ad copy and landing pages speak the language of your ICP and their pain.
04
CRM-synced leads
Form fills and conversations flow into your pipeline with source attribution.
What's included
Your LinkedIn Ads package — end to end
Account-based paid social that sales can actually work.
Every item below is scoped delivery — not filler slides.
Get a scoped proposal- ICP definition and target account list support
- Offer & creative messaging matrix by persona
- Sponsored content and/or lead gen form campaigns
- Document ads / conversation ads where they fit
- CRM sync, UTM discipline, and lead routing rules
- Audience refinement based on meeting quality
- A/B testing on hooks, CTAs, and creative formats
- Exclusion lists to protect budget from tire-kickers
- ABM-style insight reporting for marketing and sales
- Monthly pipeline review with clear next experiments
- Budget recommendations by account tier or segment
- Handoff playbooks so SDRs know how to follow up
How we deliver
A clear path from kickoff to compounding results
No vague retainers. You always know what stage we're in, what we're shipping, and what success looks like.
Put your offer in front of the people who buy
- 01
ICP & account list
We define who to reach and which accounts matter most.
- 02
Offer & creative
Sponsored content and lead gen forms built around a clear value exchange.
- 03
Pipeline optimisation
We refine audiences and creative based on meeting quality, not just CPL.
Use cases
Where LinkedIn Ads creates the biggest lift
Where LinkedIn Ads consistently earn their CPM.
01
SaaS demo pipeline
Title-precise campaigns driving demo requests from companies on your target account list — with CRM attribution sales trusts.
Talk about this use case02
Agencies & consultancies
Thought-leadership and offer-led ads that book discovery calls with founders and marketing leaders who can actually hire you.
Talk about this use case03
Enterprise services
Multi-touch sponsored content that warms buying committees before outbound or AE outreach lands.
Talk about this use case04
High-ticket professional services
Legal, finance, and advisory firms reaching specific seniorities with credibility-led creative and consultation CTAs.
Talk about this use caseIdeal for
LinkedIn Ads works best when you're ready to grow with intention
If this sounds like you, we'll map a plan on the first call — no fluff, just the next moves.
- 1B2B SaaS
- 2Agencies & consultancies
- 3Enterprise services
- 4High-ticket professional services
Proof points
Quality over cheap clicks — the LinkedIn standard we hold.
2×
more qualified meetings goal
ABM
title & company targeting
CRM
synced lead handoff
Meeting
quality over raw CPL
FAQ
Questions clients ask about LinkedIn Ads
Straight answers before you book a call — so you know exactly how we work.
More services
Explore related services
Stack channels that work together for your pipeline.
Meta Ads
Facebook and Instagram campaigns built on relentless creative testing, precise audiences and offers that turn attention into booked calls and sales.
View service
SEO
Technical foundations, topical content and authority signals that turn search into a durable growth channel — built for buyers, not bots.
View serviceReady to take your business from local to global?
Book a free strategy call and we'll map out the AI-powered growth plan for your business.
Book a free consultation