Google Ads
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Chat Automation
Instant answers. Qualified leads. Zero wait.
WhatsApp, Instagram DM and website chat flows that reply instantly, qualify prospects and push hot leads into your CRM for the team.
<30s
average first response time
3
clear delivery stages
6
outcomes we target
What you get
Chat Automation that actually moves the needle
WhatsApp, Instagram DM and website chat flows that answer instantly, qualify prospects and hand hot leads to your team inside your CRM.
Your buyers already message on WhatsApp, Instagram, and web chat. We build flows that reply instantly, qualify intent, and push hot leads into CRM — so nothing dies in the inbox.
- Faster response than competitors
- Higher chat-to-lead conversion
- Less manual inbox chaos
- After-hours lead capture
- Consistent qualification across every channel
- CRM-tagged conversations marketing can attribute
BFG Marketing
Chat Automation
Why this service matters
Messaging is the new front desk. Especially for local services, e-commerce, and clinics, the brand that replies first often wins the job — even if they’re not the cheapest.
Chat automation isn’t about removing humans. It’s about answering FAQs instantly, collecting the right details, and escalating money conversations to people with context.
We unify WhatsApp, Instagram DM, and website chat where possible, then wire outcomes into CRM so marketing can see which campaigns create conversations that convert.
Qualification questions are designed once and asked consistently — so sales stops repeating the same intake on every lead.
After-hours coverage captures demand your competitors leave on read. Morning teams wake up to warm, tagged conversations ready to close.
We watch drop-off points in flows and rewrite those steps until more chats become booked calls or qualified leads.
Challenges we solve
What holds Chat Automation back — and how we fix it
Slow replies lose deals. Manual inboxes don’t scale.
Chat Automation
Problems we fix first
- 01
Hours-long first response
Leads ask a price and vanish when nobody answers for half a day — especially outside office hours.
- 02
Channel chaos
WhatsApp, IG DMs, and website chat live in different places. Conversations get lost between people and apps.
- 03
No qualification
Every message looks urgent. Sales can’t tell who’s ready to buy without asking the same questions repeatedly.
- 04
No CRM trail
Deals close in chat, but marketing can’t attribute which ad or page started the conversation.
- 05
Inconsistent answers
Staff quote different prices and policies. Trust drops and disputes rise.
Our approach
The Chat Automation system we install
Instant answers, smart qualification, clean handoff.
01
Channel & flow mapping
We design conversation trees per channel and offer — greetings, FAQs, qualification, booking, escalation.
02
Human takeover rules
Clear moments when a person must step in, with full transcript context so customers don’t repeat themselves.
03
CRM as the source of truth
Tags, sources, and ownership so every hot chat becomes a tracked lead.
04
Optimise from drop-offs
We watch where people abandon flows and rewrite those steps until conversion rises.
Why it works
Built for results, not busywork
Every engagement is structured around clarity, speed and measurable outcomes for Chat Automation.
01
Omnichannel inbox
WhatsApp, IG and web chat unified so no conversation is orphaned.
02
Smart qualification
Flows ask the right questions and score intent before a human steps in.
03
CRM handoff
Hot leads land with context, tags and source — ready for follow-up.
04
Always-on nurture
Reminders and follow-ups keep warm chats from going cold.
What's included
Your Chat Automation package — end to end
Omnichannel chat that works while your team sleeps.
Every item below is scoped delivery — not filler slides.
Get a scoped proposal- Channel audit (WhatsApp, Instagram, web chat, others)
- Conversation flow mapping per offer
- Bot build with FAQ and qualification scripts
- Human takeover rules and staffing guidance
- CRM tagging, source tracking, and routing
- Appointment or quote request capture
- Nurture and reminder sequences for warm chats
- Inbox training for your team
- After-hours coverage configuration
- Chat-to-lead conversion reporting
- Monthly script optimisation from real transcripts
- Creative & CTA recommendations for ads driving to chat
How we deliver
A clear path from kickoff to compounding results
No vague retainers. You always know what stage we're in, what we're shipping, and what success looks like.
Instant answers. Qualified leads. Zero wait.
- 01
Channel & flow map
We design conversation trees for each channel and offer.
- 02
Build & connect
Bots, human takeover rules and CRM sync go live.
- 03
Optimise replies
We improve scripts based on drop-offs and conversion.
Use cases
Where Chat Automation creates the biggest lift
Chat automation pays off wherever messaging is the front door.
01
E-commerce support
Order FAQs handled automatically; high-intent shoppers escalated to humans before they bounce to a competitor.
Talk about this use case02
Local service DMs
Instagram and WhatsApp quotes captured and qualified — often within seconds of the first message.
Talk about this use case03
Real estate & clinics
Viewing and appointment intents booked through guided chat flows with calendar sync.
Talk about this use case04
Education & coaching offers
Application or enrolment questions answered 24/7 with qualification before a counsellor engages.
Talk about this use caseIdeal for
Chat Automation works best when you're ready to grow with intention
If this sounds like you, we'll map a plan on the first call — no fluff, just the next moves.
- 1E-commerce support
- 2Local service DMs
- 3Real estate & clinics
- 4Teams drowning in messages
Proof points
Speed and conversion — the chat KPIs that matter.
<30s
first response target
24/7
coverage on key channels
CRM
hot lead handoff with context
Higher
chat-to-lead conversion
FAQ
Questions clients ask about Chat Automation
Straight answers before you book a call — so you know exactly how we work.
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