
Meta Ads
Facebook and Instagram campaigns built on relentless creative testing, precise audiences and offers that turn attention into booked calls and sales.
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Google Ads
Search and Performance Max campaigns engineered for qualified leads — not vanity clicks. We build the account structure, creative and bidding so your budget compounds into pipeline.
3.2×
average ROAS lift in 90 days
3
clear delivery stages
6
outcomes we target
Our Google Ads service delivers strategic search and display campaigns that connect your business with customers actively searching for your products. We handle keyword research, ad copy, bid optimisation and transparent reporting so every dollar works harder.
Most Google Ads accounts leak budget in the same places — broad match waste, weak conversion tracking, and landing pages that don’t match the promise. We rebuild the system so every click has a job: qualify, convert, or teach the algorithm what a good lead looks like.

BFG Marketing
Google Ads
Google Ads is still one of the highest-intent channels on the internet. When someone searches “emergency plumber near me” or “B2B CRM software demo”, they are already in buying mode. Our job is to make sure your brand shows up with the right message, the right bid, and a page that closes the loop.
We don’t chase vanity metrics. Impressions and CTR matter only when they lead to qualified enquiries, booked calls, or profitable purchases. That’s why we start with conversion tracking and CRM visibility before we scale spend.
Whether you need Search, Performance Max, Demand Gen, or a mix, we structure campaigns around commercial intent tiers — so branded, non-branded, and competitor terms each get the treatment they deserve.
Negative keywords, query mapping, and ad-group hygiene are not optional extras — they are how you stop paying for the wrong traffic while competitors quietly raise their CPA floors.
Landing experience is part of media. We align headlines, offers, and forms so Quality Score and conversion rate move together, not in opposite directions.
Reporting is built for operators and owners: what changed, why it changed, and what we will test next — so budget decisions are never a black box.
If any of these sound familiar, your account is leaving pipeline on the table.

Google Ads
Problems we fix first
You’re paying for clicks, but can’t tell which campaigns create booked calls versus tyre-kickers. Reporting stops at CTR instead of revenue — so every budget meeting becomes a guess.
Overlapping match types and messy structure inflate CPA. Search terms that should never have been paid for keep draining budget week after week.
Ads promise one thing; the page says another. Quality Score drops, conversion rate stalls, and bidding gets more expensive for the same traffic.
Missing enhanced conversions, duplicated events, or form fills that never reach CRM mean Google optimises for the wrong signal — and you scale noise.
Campaigns launched months ago with no search-term pruning, no ad testing, and no budget reallocation. Competitors who iterate weekly quietly take your share.
How we run Google Ads as a growth system — not a black box.
We cluster keywords by commercial intent and map each cluster to a dedicated campaign or ad group with matching ad copy and landing paths.
Offline conversions, call tracking, and CRM stages feed back into Google so bidding leans toward leads that actually become revenue.
Search terms, placements, and underperforming assets get reviewed on a fixed cadence. Budget moves to winners — not gut feel.
RSA headlines, sitelinks, and offer angles are tested deliberately so Quality Score and conversion rate improve together.
Every engagement is structured around clarity, speed and measurable outcomes for Google Ads.
We map commercial and high-intent queries to dedicated ad groups so every click is closer to a booking or sale.
Ads route to pages built to convert — clear offers, fast load, tracked forms and call actions.
Automated bidding guided by clean conversion data, with weekly human reviews to cut waste.
Clear dashboards for CPA, ROAS, search terms and lead quality — not just impressions.
A full paid-search operating system — not a set-and-forget campaign dump.
Every item below is scoped delivery — not filler slides.
Get a scoped proposalNo vague retainers. You always know what stage we're in, what we're shipping, and what success looks like.

Capture high-intent demand the moment buyers search
We review your account (or build from scratch), competitors and conversion tracking.
Structured campaigns, ad copy variants and landing alignment go live with tight budgets.
We prune waste, double down on winners and expand into new high-intent segments.
Where Google Ads tends to unlock the fastest wins for our clients.
Plumbers, clinics, dental, legal, and home services capturing “near me” and commercial intent before competitors — with call tracking and booking paths wired in end to end.
Talk about this use caseShopping and Performance Max structured around margin and contribution profit, with feed hygiene, audience signals, and creative testing that protects ROAS as you grow.
Talk about this use caseSoftware and professional services bidding on problem-aware keywords that feed sales-ready demo requests, not tire-kicker downloads.
Talk about this use caseLocation-aware campaigns and assets that push the right store or clinic forward without cannibalising national brand search.
Talk about this use caseIf this sounds like you, we'll map a plan on the first call — no fluff, just the next moves.
3.2×
typical ROAS lift window
20–40%
wasted spend cut in month one
Weekly
optimisation & reporting cadence
Full
search-term & lead quality visibility
Straight answers before you book a call — so you know exactly how we work.
Stack channels that work together for your pipeline.

Facebook and Instagram campaigns built on relentless creative testing, precise audiences and offers that turn attention into booked calls and sales.
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Account-based LinkedIn campaigns that reach decision-makers by title, company and industry — with offers sharp enough to start real sales conversations.
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Technical foundations, topical content and authority signals that turn search into a durable growth channel — built for buyers, not bots.
View serviceBook a free strategy call and we'll map out the AI-powered growth plan for your business.
Book a free consultation