Google Ads

Google Ads

Capture high-intent demand the moment buyers search

Search and Performance Max campaigns engineered for qualified leads — not vanity clicks. We build the account structure, creative and bidding so your budget compounds into pipeline.

3.2×

average ROAS lift in 90 days

3

clear delivery stages

6

outcomes we target

What you get

Google Ads that actually moves the needle

Our Google Ads service delivers strategic search and display campaigns that connect your business with customers actively searching for your products. We handle keyword research, ad copy, bid optimisation and transparent reporting so every dollar works harder.

Most Google Ads accounts leak budget in the same places — broad match waste, weak conversion tracking, and landing pages that don’t match the promise. We rebuild the system so every click has a job: qualify, convert, or teach the algorithm what a good lead looks like.

  • Lower cost per qualified lead
  • Cleaner conversion tracking into CRM
  • Search term insights that feed SEO and content
  • Predictable monthly pipeline from paid search
  • Less wasted spend on irrelevant queries
  • Clear weekly optimisation notes your team can act on
Google Ads in action

BFG Marketing

Google Ads

Why this service matters

Google Ads is still one of the highest-intent channels on the internet. When someone searches “emergency plumber near me” or “B2B CRM software demo”, they are already in buying mode. Our job is to make sure your brand shows up with the right message, the right bid, and a page that closes the loop.

We don’t chase vanity metrics. Impressions and CTR matter only when they lead to qualified enquiries, booked calls, or profitable purchases. That’s why we start with conversion tracking and CRM visibility before we scale spend.

Whether you need Search, Performance Max, Demand Gen, or a mix, we structure campaigns around commercial intent tiers — so branded, non-branded, and competitor terms each get the treatment they deserve.

Negative keywords, query mapping, and ad-group hygiene are not optional extras — they are how you stop paying for the wrong traffic while competitors quietly raise their CPA floors.

Landing experience is part of media. We align headlines, offers, and forms so Quality Score and conversion rate move together, not in opposite directions.

Reporting is built for operators and owners: what changed, why it changed, and what we will test next — so budget decisions are never a black box.

Challenges we solve

What holds Google Ads back — and how we fix it

If any of these sound familiar, your account is leaving pipeline on the table.

Google Ads challenges we solve

Google Ads

Problems we fix first

  • 01

    Spend without clarity

    You’re paying for clicks, but can’t tell which campaigns create booked calls versus tyre-kickers. Reporting stops at CTR instead of revenue — so every budget meeting becomes a guess.

  • 02

    Keywords fighting each other

    Overlapping match types and messy structure inflate CPA. Search terms that should never have been paid for keep draining budget week after week.

  • 03

    Landing page mismatch

    Ads promise one thing; the page says another. Quality Score drops, conversion rate stalls, and bidding gets more expensive for the same traffic.

  • 04

    Broken or shallow tracking

    Missing enhanced conversions, duplicated events, or form fills that never reach CRM mean Google optimises for the wrong signal — and you scale noise.

  • 05

    Set-and-forget accounts

    Campaigns launched months ago with no search-term pruning, no ad testing, and no budget reallocation. Competitors who iterate weekly quietly take your share.

Our approach

The Google Ads system we install

How we run Google Ads as a growth system — not a black box.

01

Intent mapping before media

We cluster keywords by commercial intent and map each cluster to a dedicated campaign or ad group with matching ad copy and landing paths.

02

Measurement that sales trusts

Offline conversions, call tracking, and CRM stages feed back into Google so bidding leans toward leads that actually become revenue.

03

Weekly waste removal

Search terms, placements, and underperforming assets get reviewed on a fixed cadence. Budget moves to winners — not gut feel.

04

Creative & offer testing

RSA headlines, sitelinks, and offer angles are tested deliberately so Quality Score and conversion rate improve together.

Why it works

Built for results, not busywork

Every engagement is structured around clarity, speed and measurable outcomes for Google Ads.

01

Intent-first keyword maps

We map commercial and high-intent queries to dedicated ad groups so every click is closer to a booking or sale.

02

Conversion-ready landing paths

Ads route to pages built to convert — clear offers, fast load, tracked forms and call actions.

03

Smart bidding with human oversight

Automated bidding guided by clean conversion data, with weekly human reviews to cut waste.

04

Transparent reporting

Clear dashboards for CPA, ROAS, search terms and lead quality — not just impressions.

What's included

Your Google Ads package — end to end

A full paid-search operating system — not a set-and-forget campaign dump.

Every item below is scoped delivery — not filler slides.

Get a scoped proposal
  • Full account & competitor audit with prioritised opportunity map
  • Conversion tracking, enhanced conversions & CRM event hygiene
  • Keyword architecture by intent tier (brand, non-brand, competitor)
  • Negative keyword strategy and ongoing search-term pruning
  • Ad copy & RSA testing roadmap with clear hypotheses
  • Sitelinks, callouts, and structured snippet optimisation
  • Landing path recommendations and CRO notes for paid traffic
  • Smart bidding setup with human oversight and budget pacing
  • Performance Max / Demand Gen where it truly fits your goals
  • Weekly optimisation sprints with documented changes
  • Transparent CPA, ROAS, and lead-quality reporting
  • Monthly strategy review tied to pipeline — not just clicks
How we deliver

A clear path from kickoff to compounding results

No vague retainers. You always know what stage we're in, what we're shipping, and what success looks like.

Google Ads delivery process

Capture high-intent demand the moment buyers search

  1. 01

    Audit & opportunity map

    We review your account (or build from scratch), competitors and conversion tracking.

  2. 02

    Build & launch

    Structured campaigns, ad copy variants and landing alignment go live with tight budgets.

  3. 03

    Optimise & scale

    We prune waste, double down on winners and expand into new high-intent segments.

Use cases

Where Google Ads creates the biggest lift

Where Google Ads tends to unlock the fastest wins for our clients.

01

Local service demand

Plumbers, clinics, dental, legal, and home services capturing “near me” and commercial intent before competitors — with call tracking and booking paths wired in end to end.

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02

E-commerce profitable scale

Shopping and Performance Max structured around margin and contribution profit, with feed hygiene, audience signals, and creative testing that protects ROAS as you grow.

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03

B2B high-intent search

Software and professional services bidding on problem-aware keywords that feed sales-ready demo requests, not tire-kicker downloads.

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04

Multi-location brands

Location-aware campaigns and assets that push the right store or clinic forward without cannibalising national brand search.

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Ideal for

Google Ads works best when you're ready to grow with intention

If this sounds like you, we'll map a plan on the first call — no fluff, just the next moves.

  • 1Local service businesses
  • 2E-commerce & DTC
  • 3B2B with high-intent keywords
  • 4Companies ready to scale demand
Proof points

What a healthy Google Ads engagement is built to deliver.

3.2×

typical ROAS lift window

20–40%

wasted spend cut in month one

Weekly

optimisation & reporting cadence

Full

search-term & lead quality visibility

FAQ

Questions clients ask about Google Ads

Straight answers before you book a call — so you know exactly how we work.

Ready to take your business from local to global?

Book a free strategy call and we'll map out the AI-powered growth plan for your business.

Book a free consultation