Google Ads
Search and Performance Max campaigns engineered for qualified leads — not vanity clicks. We build the account structure, creative and bidding so your budget compounds into pipeline.
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Meta Ads
Creative that stops the scroll — and converts
Facebook and Instagram campaigns built on relentless creative testing, precise audiences and offers that turn attention into booked calls and sales.
40%+
typical CPA reduction in 8 weeks
3
clear delivery stages
6
outcomes we target
What you get
Meta Ads that actually moves the needle
Facebook and Instagram campaigns built around sharp creative and precise audience targeting. We test relentlessly, scale what converts and keep your cost per acquisition trending down month over month.
Meta rewards creative that earns attention and events that tell the truth. We build a testing engine — hooks, angles, audiences, and offers — so your CPA trends down while your pipeline stays full.
- Lower cost per acquisition
- Consistent creative pipeline
- Retargeting that recovers warm leads
- Clear creative insights for your brand team
- Full-funnel structure that stops audience overlap
- Offers and hooks tested on a fixed weekly cadence
BFG Marketing
Meta Ads
Why this service matters
Facebook and Instagram are still unmatched for scalable awareness and direct response when creative and measurement are done properly. People don’t wake up searching for you — Meta lets you interrupt the scroll with an offer they didn’t know they needed.
The brands that win on Meta treat creative like a product roadmap: weekly hooks, clear angles, and ruthless killing of losers. One static ad running for three months is how CPA quietly doubles.
We pair that creative discipline with clean pixel/CAPI events and a full-funnel structure so cold traffic is warmed before you ask for the sale — and retargeting recovers the people who almost converted.
Audience strategy is about exclusions and sequencing as much as targeting. Without them, you pay twice for the same people and train the algorithm on the wrong outcomes.
Offer clarity beats production value. A sharp promise in the first three seconds outperforms a beautiful film that never says what to do next.
We document winning creative patterns so your brand team can keep shipping — not guess what worked last quarter.
Challenges we solve
What holds Meta Ads back — and how we fix it
Scroll-stopping ads fail when the system behind them is guesswork.
Meta Ads
Problems we fix first
- 01
Creative fatigue
One winning ad runs until it dies. Without a refresh cadence, CPM rises and results collapse overnight while you’re still celebrating last month’s ROAS.
- 02
Audience sprawl
Too many ad sets, overlapping audiences, and weak exclusions make Meta’s algorithm fight itself — and your budget fragments into noise.
- 03
Broken event data
If purchase or lead events are messy, optimisation targets the wrong actions. You scale traffic that never becomes revenue.
- 04
Offer isn’t clear in three seconds
Beautiful brand films that don’t say who it’s for, what you get, or why act now. Attention without a next step is wasted spend.
- 05
No retargeting depth
Prospecting runs alone. Warm video viewers and cart abandoners never see a tailored follow-up, so you keep paying to reacquire the same people.
Our approach
The Meta Ads system we install
Our Meta operating system: creative velocity + clean learning.
01
Offer & angle first
Before media, we lock the value exchange and the angles worth testing — proof, urgency, lifestyle, objection-busting — so creative has a job.
02
Event hygiene
Pixel and CAPI validation so Meta learns from real leads and purchases, not duplicate or ghost events.
03
Funnel architecture
Prospecting, engagement, and conversion layers with exclusions that protect budget and give each stage a clear KPI.
04
Weekly creative sprints
New hooks and formats on a fixed cadence. Winners scale; losers die fast. Fatigue never sneaks up on you.
Why it works
Built for results, not busywork
Every engagement is structured around clarity, speed and measurable outcomes for Meta Ads.
01
Creative system, not one-offs
Hooks, angles and formats tested weekly so winning ads keep refreshing before fatigue hits.
02
Audience precision
Interest, lookalike and retargeting layers tuned to your ideal customer profile.
03
Full-funnel structure
Awareness → consideration → conversion flows that warm cold traffic before the ask.
04
Pixel & event hygiene
Clean Meta pixel events so optimisation algorithms learn from real revenue actions.
What's included
Your Meta Ads package — end to end
Creative + media buying in one loop, built for Meta’s auction.
Every item below is scoped delivery — not filler slides.
Get a scoped proposal- Offer & angle workshop with messaging matrix
- Creative brief library (hooks, formats, CTAs, proof points)
- Pixel / CAPI event validation and troubleshooting
- Prospecting & retargeting campaign architecture
- Audience and exclusion hygiene across the funnel
- Weekly creative testing sprints with scored results
- UGC / static / video format mix recommendations
- Landing and form optimisation notes for paid traffic
- Budget pacing and scale rules tied to CPA targets
- Creative fatigue monitoring and refresh calendar
- Transparent CPA, ROAS, and creative performance reporting
- Monthly strategy session aligned to pipeline goals
How we deliver
A clear path from kickoff to compounding results
No vague retainers. You always know what stage we're in, what we're shipping, and what success looks like.
Creative that stops the scroll — and converts
- 01
Offer & creative brief
We define the angle, proof points and creative concepts that match your market.
- 02
Campaign architecture
Prospecting and retargeting set up with proper tracking and budget splits.
- 03
Test → scale loop
Kill losers fast, scale winners, and refresh creative on a fixed cadence.
Use cases
Where Meta Ads creates the biggest lift
Meta shines when the offer is clear and creative can compound.
01
Clinics & aesthetics
Before/after proof, offer-led creatives, and retargeting that books consultations — not just profile visits or vanity engagement.
Talk about this use case02
Consumer & DTC brands
UGC-style ads and iterative hooks that find message-market fit faster than a single polished brand film ever will.
Talk about this use case03
Local lead generation
Geo-tight campaigns with call and form goals, warmed by video views and social proof before the hard ask.
Talk about this use case04
Event & launch campaigns
Short, intense bursts with creative variants timed to registration deadlines and remarketing that recovers fence-sitters.
Talk about this use caseIdeal for
Meta Ads works best when you're ready to grow with intention
If this sounds like you, we'll map a plan on the first call — no fluff, just the next moves.
- 1Consumer brands
- 2Clinics & aesthetics
- 3Local lead-gen offers
- 4E-commerce looking to scale
Proof points
Signals we watch — and improve — on Meta engagements.
40%+
CPA reduction targets in 8 weeks
Weekly
creative refresh cadence
Full-funnel
prospect → retarget flow
Clean
pixel events for learning
FAQ
Questions clients ask about Meta Ads
Straight answers before you book a call — so you know exactly how we work.
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