Google Ads
Search and Performance Max campaigns engineered for qualified leads — not vanity clicks. We build the account structure, creative and bidding so your budget compounds into pipeline.
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SEO
Compounding organic growth that owns your category
Technical foundations, topical content and authority signals that turn search into a durable growth channel — built for buyers, not bots.
Page 1
rankings for core commercial terms
3
clear delivery stages
6
outcomes we target
What you get
SEO that actually moves the needle
Technical SEO, content strategy and authority building that compounds. We fix what's holding your site back, then build the topical depth needed to rank for the terms your buyers actually search.
SEO that compounds starts with technical trust, then topical depth, then authority. We fix what’s blocking you, publish what buyers search, and build signals that last longer than any ad burst.
- Sustainable organic traffic growth
- Higher rankings for commercial keywords
- Stronger local and service-page presence
- Content assets that support ads and sales
- Technical foundations that stop ranking leaks
- Clear roadmap from audit to compounding results
BFG Marketing
SEO
Why this service matters
Organic search is still where many of your best customers begin — comparing options, checking reviews, and looking for proof before they ever click an ad. Owning those moments means you pay less over time for the same demand.
We treat SEO as a commercial channel, not a blogging hobby. That means service pages, location pages, and comparison content sit alongside educational pieces, all structured so Google and AI answer engines can understand and recommend you.
Technical health, content depth, and digital PR work together. Fixing only one pillar is why so many SEO retainers feel busy but don’t move revenue keywords.
Internal linking and information architecture turn isolated pages into a topical system Google can trust — and buyers can navigate without bouncing.
We prioritise keywords by revenue potential and winnability, not just search volume, so content effort lands where it can actually create pipeline.
Measurement includes organic leads and assisted conversions, not rankings alone — because page-one without enquiries is not a win.
Challenges we solve
What holds SEO back — and how we fix it
Organic growth stalls for predictable reasons — we tackle them in order.
SEO
Problems we fix first
- 01
Technical drag
Slow pages, indexation issues, thin internal linking, and messy structure mean great content never ranks — or never converts when it does.
- 02
Thin topical coverage
A handful of blog posts can’t own a category. Competitors with depth, clusters, and internal links win the SERP and the AI citations.
- 03
No commercial pages
You rank for info queries but miss the money pages — services, locations, and comparison intent that actually create enquiries.
- 04
Content without a brief
Random articles chasing volume keywords that don’t map to your offer. Traffic rises; pipeline doesn’t.
- 05
Authority gap
Strong on-page work undermined by weak off-site trust. Competitors with earned mentions and links keep outranking you.
Our approach
The SEO system we install
A compounding SEO program in three reinforcing layers.
01
Technical foundations
Crawlability, Core Web Vitals, indexation, schema, and architecture so search engines can trust and surface your pages.
02
Revenue-mapped content
Topic clusters and service pages briefed against commercial intent — written to rank and to convert.
03
Authority & digital PR
Earned mentions and links that build trust without shady shortcuts, supporting both classic rankings and AI search visibility.
04
Measure what matters
Rankings, organic leads, and assisted conversions — reported in language your leadership team can act on.
Why it works
Built for results, not busywork
Every engagement is structured around clarity, speed and measurable outcomes for SEO.
01
Technical excellence
Crawlability, Core Web Vitals, indexation and schema so Google can trust and surface your pages.
02
Content that ranks & converts
Service pages, guides and local pages written for search intent and conversion.
03
Authority building
Digital PR and links that earn trust signals without shady shortcuts.
04
AI search readiness
Structure and entity clarity so you show up in classic search and AI answers.
What's included
Your SEO package — end to end
A compounding SEO program mapped to revenue keywords.
Every item below is scoped delivery — not filler slides.
Get a scoped proposal- Technical, content, and competitive audit
- Core Web Vitals & crawl/indexation roadmap
- Keyword & topic cluster strategy tied to revenue
- Service, location, and comparison page briefs
- On-page optimisation sprints for priority URLs
- Content calendar with briefs and publishing support
- Internal linking and IA improvements
- Schema and entity clarity for search & AI answers
- Digital PR / link earning plan and outreach
- Local SEO / GBP support where relevant
- Monthly rankings, traffic, and lead reporting
- Quarterly strategy reset against business goals
How we deliver
A clear path from kickoff to compounding results
No vague retainers. You always know what stage we're in, what we're shipping, and what success looks like.
Compounding organic growth that owns your category
- 01
Technical & competitive audit
We find what’s blocking rankings and where competitors win.
- 02
Roadmap & content engine
Prioritised fixes plus a topical content plan mapped to revenue keywords.
- 03
Publish, earn, measure
Ongoing optimisation, links and reporting tied to leads — not just rankings.
Use cases
Where SEO creates the biggest lift
SEO is the growth channel that keeps paying rent.
01
Multi-location locals
Location pages and GBP-aligned content that capture city-level demand without living only on paid clicks.
Talk about this use case02
Service businesses
Commercial landing pages that rank for high-intent phrases and convert into calls, forms, and booked jobs.
Talk about this use case03
SaaS & publishers
Topical authority builds that support product-led growth and content-led acquisition at scale.
Talk about this use case04
National brands reclaiming category terms
Rebuilding service and hub pages so you own the queries competitors have been renting with ads alone.
Talk about this use caseIdeal for
SEO works best when you're ready to grow with intention
If this sounds like you, we'll map a plan on the first call — no fluff, just the next moves.
- 1Local multi-location brands
- 2Service businesses
- 3Publishers & SaaS
- 4Anyone tired of rental-only traffic
Proof points
What durable SEO is designed to produce.
Page 1
commercial keyword targets
90-day
technical foundation window
Compound
traffic that doesn’t reset monthly
AI-ready
entity & structure signals
FAQ
Questions clients ask about SEO
Straight answers before you book a call — so you know exactly how we work.
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Book a free strategy call and we'll map out the AI-powered growth plan for your business.
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