American Streaming Platform: Delivering Global Content with Advanced Technology
Client Challenge
International viewers faced slow start times and a catalogue that surfaced content irrelevant to their region, driving early churn in new markets.
Our Solution
We paired an edge delivery strategy with region-aware recommendations and localised merchandising, then ran market-by-market acquisition campaigns tuned to each region's viewing habits.
Results
- Playback start time cut by 55% in new markets
- Trial-to-paid conversion up 29% internationally
- Churn in month one reduced across every launch region