Embassy London: Strategic Scaling Across Meta and Google
Client Challenge
Embassy London’s Meta account structure and product catalog were not ready to scale cleanly across UK, US, and EU, and conversion signals were diluted by softer engagement events.
Our Solution
We rebuilt the Meta account and catalog, assigned dedicated budgets and creative by market, and built lookalike audiences from real purchase events—pairing Advantage+ Catalog, Performance Max, static creative, and brand search defense.
Results
- Cleaner conversion signal from purchase-based lookalikes (not add-to-cart)
- Google Search and Advantage+ drove the highest sales
- Global brand tone preserved while ROAS and quality traffic improved