Koyo: Smarter Media Allocation for Seasonal Growth
Client Challenge
Koyo needed to scale efficiently within controlled budgets while matching paid media to seasonal demand and protecting a recognisable brand identity.
Our Solution
We aligned paid media to seasonal demand: Advantage+ Catalog for product-led Meta conversion, Performance Max for high-intent Google demand, and budget shifts driven by demand and cost-per-result signals.
Results
- Advantage+ Catalog supported consistent sales during seasonal peaks
- Performance Max captured high-intent Google demand
- Efficient scaling within controlled budgets without diluting brand identity