Lavard: Doubling Meta ROAS with Dynamic Catalog Ads
Client Challenge
Lavard’s Meta campaigns relied on generic messaging that failed to re-engage browsers with the specific models they had already viewed, capping ROAS across UK, US, and EU markets.
Our Solution
We implemented dynamic catalog ads that showcased previously viewed models, trained the pixel for quality retargeting, and scaled budgets across UK, US, and EU without clearance-sale gimmicks—backed by Search, Advantage+ Catalog, Deals prospecting, and Performance Max layers.
Results
- Meta ROAS doubled after dynamic catalog ads launched
- Paid media scaled across UK, US, and EU markets
- Performance Max and younger high-intent audiences accelerated efficient scale