Lulusar: Platform-Led Growth Across the Full Funnel
Client Challenge
Lulusar needed a consistent conversion funnel that could scale online sales during seasonal peaks without wasting spend on disconnected channel tactics.
Our Solution
We built a full-funnel media mix: Advantage+ Catalog as the primary conversion layer, Performance Max for high-intent Google demand, and Reels prospecting for discovery—aligning budgets and creatives to seasonal peaks and collection launches.
Results
- Advantage+ Catalog remained the main conversion layer through seasonal peaks
- Performance Max captured high-intent Google demand
- Reels prospecting expanded discovery and strengthened brand recognition