Zaxy: Seasonal Budgeting, TikTok Discovery, and Catalog Sales
Client Challenge
Zaxy needed to explore new audiences and scale efficiently on limited budgets while keeping a recognizable brand style through seasonal demand swings.
Our Solution
Weekly budgets adjusted to season and cost-per-result signals: TikTok and Reels for younger discovery, Google Performance Max for purchase intent, Instagram for brand recall, and Advantage+ Catalog as the main conversion layer at peak.
Results
- TikTok in-feed delivered the best follower and store-discovery growth
- Advantage+ Catalog provided a consistent sales flow in the summer season
- Campaigns scaled with limited budgets while preserving brand style